Training and Support

You just need a passion for estate sales – we can teach you the rest!

There’s a secret truth about estate sale businesses that everyone in the industry knows – you really don’t need prior experience to become successful. According to, there are about 15,000 estate sale businesses operating in the United States, and the vast majority are “mom & pop” operations. They vary wildly in terms of how they function, host their sales events, manage their customer experience, how they market, and of course, how profitable they are.

Estate Love is the exact opposite. Our business is built on the significant knowledge and experience of our founder and CEO, Jonathan Tomlanovich, who has spent the last 12 years running one of the most successful estate sale businesses in the Midwest. In that time, Tomlanovich has developed a turn-key business model that maximizes profitability by focusing on a savvy approach to marketing and a lively customer experience that results in the biggest possible payout for the homeowner. His company, originally called ‘Avenue Estate Sales’ is consistently ranked as one of the top 50 estate sales companies in the U.S.A. and he is thought of as a leader in the estate sale industry.

When you visit one of Tomlanovich’s sales events you can see immediately why he’s so popular with the thousands of people who attend his events. The experience is friendly and warm, and customers are encouraged to make deals and participate in the fun. Tomlanovich’s POS system takes cash, credit cards, and several other forms of payment. His events are meticulously organized and the houses are beautifully staged. Estate Love events are the exact opposite of the chaotic mom & pop sales that have become the industry standard – they’re designed to be enjoyable.

estate love franchise support

And he’s going to teach you everything he knows.

“You don’t need any prior experience to succeed in this business,” Tomlanovich says. “I’m giving you everything that I’ve learned over the last 12 years so that you don’t have to go through the trials and tribulations of doing this on your own – the way I had to do when I started. This is a turn-key business model. We’re going to teach you everything you need to know, from marketing, to sales, to professional development. From floor to ceiling, Estate Love franchise owners will have all the resources and support they need to flourish.”

Here’s how we will support you

Initial, hands-on training: You will visit our headquarters in Michigan to work alongside Tomlanovich through the entire process of operating a sale. You will help stage a house, price items and market the event online. During the event, you will shadow Tomlanovich and his team as they interact with customers. You will work in every role that your part-time employees will work, such as greeting customers, collecting payments at checkout, and monitoring the rooms of a house to make deals, etc.

Sales training: You will learn that there are two important parts of winning an estate sale contract: earning the homeowner’s trust and delivering on your promises. We will teach you how to win contracts through intensive sales coaching. The ability to deliver on your promises has everything to do with your customer experience. This is how you market your event and how you treat your customers during the sale. We will teach you how to engage with your customers to maximize profitability.

Pricing: We take care of all your pricing for your sales. You will send us a list of the items in the home, and our experts will tell you how to price them effectively in order to increase your profit potential.

Building a network of referrals: Networking is vital to the success of your business. We will teach you how to build relationships with realtors, property managers, lawyers, and funeral homes to build your book of business.

Marketing: Marketing an estate sale is an art and a science – and this is where we excel. We will help you master estate sale marketing to ensure that your sales events have the potential to reach the biggest possible audience. We also provide SEO and PPC coaching to ensure that your business can be easily found by the people who need estate sales in your community.

E-commerce platform: Estate Love gives you a state-of-the-art platform to sell items online before your sales take place. This platform is unique in that it gives customers a chance to shop even if they’re not in the area of your sale – thus increasing revenue potential for every sale.

Professional development: Estate Love is committed to helping you grow your business, and even more importantly, become a successful entrepreneur. We will provide ongoing coaching and training to ensure that you’re meeting your goals and have all the resources you need to exceed them.

Ready for some Estate Love franchise support?

To learn more about Estate Love franchise support and training, simply fill out an inquiry form on this website and begin a conversation. We can’t wait to learn more about you and determine if your goals can be realized by owning an Estate Love franchise!


  • This field is for validation purposes and should be left unchanged.